![]() ![]() “So when I'm sitting in front of a system that is performant, it looks great, it sounds great, it doesn't get incredibly hot - that is a great gaming experience!” Hardware Is No Longer A Handicap “We've got Mac-specific features that you don't find on every other system like our displays, our speaker systems,” Gordon Keppel, a Mac product marketing manager, tells Inverse. Easier said than done, but not impossible for a company valued at nearly $3 trillion and used to playing the long game. Now, all it needs to do is capture the flag. With a lineup of Mac hardware that can finally go toe to toe with some of the best PCs (gaming-specific or not), year-over-year improvements to Apple silicon that push performance higher and higher, and more gaming-focused software optimizations for developers and users, Apple is not looking to repeat history again.Īpple has deployed its teams on the map with capable weapons and plenty of reloads. But in 2023, the winds of change began to blow. It’s certainly painful and disappointing for Mac users both new and old, who have to buy a separate PC or console to play AAA games. No doubt “losing” in gaming for decades has not been fun for Apple. In an alternate universe, Apple never lost Halo to its long-time tech nemesis, the Xbox never became a gaming juggernaut because it didn’t have Master Chief, and the Mac - not PC - went on to become the biggest non-console platform for blockbuster games. The rest, as the saying goes, is history. The game Microsoft “stole” from Jobs and Apple was called Halo: Combat Evolved, and the developer was Bungie, a pioneering game studio for the Mac. Instead, Microsoft purchased the game’s developer a year later, snatching up the title for the launch of the original Xbox in 2001. ![]() ![]() The first-person shooter that Jobs revealed did change the course of video game history - but not for Apple. Half of that promise turned out to be true. On July 21, 1999, Steve Jobs stood on stage in front of a packed Macworld Expo New York audience and announced a video game that would go on to influence the entire games industry and turn Apple into a gaming powerhouse. ![]()
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